Bumper to Bumper Back at Riverside With Multi-Year Contract
A multi-year partnership between Bumper to Bumper and Riverside International Speedway will see the continuation of the Bumper to Bumper 300 branding for the annual NASCAR Pinty’s Series race at Riverside, this year set for August 19.
Bumper to Bumper was a fantastic partner last year,” said Paul McLean, general manager for Riverside International Speedway. “We are eager to continue developing the brand of the event for and with Bumper to Bumper as we move forward into 2017 and beyond.”
“It is with great enthusiasm that we look forward to associating ourselves with this important event by having the Bumper to Bumper 300 for the second consecutive year,” said Gary O’Connor, President and Chief Operating Officer of Uni-Select Canada. “As title sponsor of this Canadian-based racing event, we once again have the opportunity to imprint our premium brand into the hearts of Canadians. Our sponsorship of Kevin Lacroix, the talented driver of the Bumper to Bumper No. 74 car, makes sure that we are not watching from the sideline, but rather continuing to showcase that we endorse our Canadian roots and values by reaching race fans across the country.”
Key points in activation of the sponsorship include a custom-designed and Canadian-made winner’s trophy featuring the Bumper to Bumper name and logo, as well as naming of the event Grand Marshall and honourary starter. Fans who attend the event will have the opportunity to interact with Bumper to Bumper representatives and learn more about the company’s commitment to Canadian’s and their vehicle parts requirements.”
The Bumper to Bumper 300 is the only NASCAR Pinty’s Series event in Canada east of Québec; the NASCAR Pinty’s Series is the only national touring series in the country. The Bumper to Bumper 300 is the 11th annual visit for the series to Riverside, which enjoys the longest standing affiliation with NASCAR of any track in Canada. The Bumper to Bumper 300 will be nationally televised on the TSN family of networks.