Bumper to Bumper enters the lineup for the 2017 Mastercard Memorial Cup

Our brand is no newcomer in participating in major Canadian sporting events. Tied into our sponsorship with the CHL, Bumper to Bumper will be taking part in the massive 10-day festival known as the 2017 MasterCard Memorial Cup for the second consecutive year!

All games can be seen live across the country on Sportsnet and TVA Sports. 

As a proud Canadian brand with an increasing fan base and a long and successful history, Bumper to Bumper understands the power of sports to unite families, communities and the entire nation.

The 99th edition of the MasterCard Memorial Cup will take place May 18-28, 2017, at Windsor’s WFCU Centre, featuring the host Spitfires along with the champions of the Ontario Hockey League, the Western Hockey League, and the Quebec Major Junior Hockey League. 

Our brand is ready to participate in another Memorial Cup

Our brand will be utilized in a variety of ways during this year’s Memorial Cup. Here is what you can expect.

Rink board

Bumper to Bumper will be part of the Rink Board Club in this year’s Memorial Cup finding our way into the homes of sports fans in communities across Canada who will be tuning in. Be sure to keep an eye out for us! 

Last year, an average of 176, 625 viewers caught the action on TV.

A full-page ad in the Souvenir Program Magazine

Our exposure ads are a great way to reach spectators present at the game.

Video board spot & LED around the arena

One commercial spot will be displayed on the team’s video board during each hockey game and LED signage will also be shown in the arena.

Exit Sampling

Our brand will be in the hands of everyone in attendance as well as in the hands of the players. Our exit sampling opportunity is scheduled to run during the Semi-Final game on Friday, May 26 at 7:00 p.m.

The action begins on Friday, May 19 when the host Windsor Spitfires open against the QMJHL champions at 7:00 p.m. Eastern.  The Mastercard Memorial Cup Championship Final is slated for Sunday, May 28 at 7:00 p.m.

2017 Mastercard Memorial Cup Schedule (All times are Eastern and are subject to change):


Tribute to the Humboldt Broncos hockey team

Our Bumper to Bumper stores across Canada put hockey sticks out to show our respect and to let the Humboldt Broncos & their community know that we and the rest of the country are holding them up in prayer.


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